Direct Trading and Marketing Celebrated with Dell Technologies Excellence in New Business Development Award

On October 8, 2024, Direct Trading and Marketing, a prominent company under the umbrella of Global Brands Group, was honored with the prestigious Excellence in New Business Development award at the esteemed Dell Technologies partner program event held at Egyptian Museum. This accolade recognizes Direct’s remarkable achievements in expanding its sales of Dell solutions to new clientele, as well as introducing new data center solutions within their joint offerings.

The award not only highlights Direct’s dedication to growth and innovation but also underscores its relentless pursuit of creative solutions to meet customer challenges and enhance business value. The recognition serves as a testament to the thriving partnership between Dell Technologies and Direct, further strengthened by their shared vision for data center modernization.

As a Titanium-level partner, Direct Trading and Marketing holds the highest partnership status with Dell Technologies, showcasing an elite team of certified and skilled experts who deliver outstanding support to customers across Egypt. Over their 24-year collaboration, Dell has acknowledged Direct with several prestigious accolades, including recent awards for Customer Experience and Excellence in Data Center Sales in 2022 and 2023.

This new award amplifies Direct’s position as a leader in the industry and highlights its commitment to innovation and excellence, paving the way for future growth and success.

Cybersecurity Conference for Securing and Protecting Higher Education Data: A Forward-Looking Vision for Digital Data Protection

On September 3, 2024, the Cybersecurity Conference for Securing and Protecting Higher Education Data was held under the auspices of the Ministry of Higher Education and Scientific Research, in collaboration with Microsoft and Global Brands Group. The conference was honored by the presence of Dr. Sherif Kishk, Assistant Minister for Smart Governance, alongside a distinguished group of IT managers, supervisors, and administrators from various Egyptian universities.

The conference aimed to explore the best practices for protecting higher education data in Egypt through the use of Microsoft 365 and shed light on advanced solutions to strengthen cybersecurity measures. It served as a platform for discussing key issues related to data protection and securing digital environments, as well as offering innovative solutions to combat cyber threats.

Key Objectives of the Conference:

• Understanding how to secure higher education data using Microsoft 365.
• Exploring the latest tools and solutions from Microsoft to enhance cybersecurity.
• Highlighting collaboration with Microsoft’s partners to build trust and deliver effective protection against cyber threats.

The event featured several Microsoft cybersecurity experts who provided in-depth insights and advanced solutions. Rami Callache, Microsoft’s Regional Cybersecurity Lead for Africa, delivered a comprehensive presentation on Microsoft’s integrated cybersecurity solutions, offering an extensive discussion on Microsoft Copilot for Security, a solution powered by artificial intelligence that enhances digital protection with speed and efficiency.

Ibrahim El-Masry, Security Specialist at Global Brands Group’s Business Development Unit, discussed the security components of Microsoft 365, presenting practical and integrated solutions to strengthen cybersecurity. He emphasized the role of each component in protecting data and ensuring business continuity.

Ahmed Ali, Modern Work TSP for Microsoft Education, Middle East & Africa at Microsoft, showcased Microsoft Intune|, demonstrating live examples of how this technology can enhance device management and security. His presentation highlighted how educational institutions can better control and secure their data, ensuring ongoing protection.

The conference concluded with rich and fruitful discussions, with attendees praising the level of presentations and information provided, all aimed at bolstering the protection of higher education data in Egypt and ensuring a safer digital future. The event also reaffirmed the importance of renewing the partnership between the Ministry of Higher Education and Scientific Research and Microsoft, known for delivering the latest and most advanced cybersecurity solutions, and Global Brands Group, Microsoft’s specialized partner, recognized for its expertise in implementing innovative technological solutions tailored to the needs of the higher education sector

مؤتمر الأمن السيبراني لتأمين وحماية بيانات التعليم العالي: رؤية مستقبلية لحماية البيانات الرقمية

عُقد مؤتمر الأمن السيبراني لتأمين وحماية بيانات التعليم العالي في الثالث من سبتمبر 2024، تحت رعاية وزارة التعليم العالي والبحث العلمي، وبالتعاون مع شركة مايكروسوفت وشركة جلوبال براندز جروب. حضر المؤتمر الدكتور شريف كشك، مساعد الوزير للحوكمة الذكية، إلى جانب نخبة من أعضاء هيئة التدريس ومديري تكنولوجيا المعلومات والمشرفين والإداريين من مختلف الجامعات المصرية.

هدف المؤتمر إلى استكشاف أفضل السبل لحماية بيانات التعليم العالي في مصر من خلال استخدام منصة مايكروسوفت 365، مع تسليط الضوء على الحلول المتطورة لتعزيز الأمن السيبراني. كما ناقش المؤتمر أهم القضايا المتعلقة بحماية البيانات وتأمين البيئة الرقمية، فضلاً عن استكشاف أحدث الأدوات التي تقدمها مايكروسوفت، والتعاون مع شركائها لتعزيز الثقة وتقديم حلول حماية فعّالة لمواجهة التهديدات السيبرانية بشكل مبتكر.

شارك في المؤتمر مجموعة من خبراء الأمن السيبراني من مايكروسوفت الذين قدموا رؤى وحلول متقدمة. قدم رامي كلش، المدير الإقليمي للأمن السيبراني في إفريقيا لدى مايكروسوفت، عرضاً شاملاً حول الحلول المتكاملة للأمن السيبراني التي تقدمها مايكروسوفت. تناول رامي بشكل مستفيضMicrosoft Copilot for Security، الذي يعتمد على الذكاء الاصطناعي لتعزيز حماية المؤسسات الرقمية بسرعة وكفاءة.

من جهته، استعرض إبراهيم المصري، Security Specialist في وحدة تطوير الأعمال بشركة Global Brands Group، مكونات الأمان الخاصة بمنصة Microsoft 365، حيث قدم حلولاً عملية ومتكاملة لتعزيز الأمن السيبراني، مع توضيح دور كل من هذه المكونات في حماية البيانات وضمان استمرارية الأعمال.

كما قدم أحمد علي، متخصص حلول Modern Work في منطقة الشرق الأوسط وإفريقيا لدى مايكروسوفت، عرضًا عن Microsoft Intune، حيث قدم نماذج حية وممارسات لاستخدام هذه التكنولوجيا في تحسين إدارة الأجهزة وتأمينها، مما يعزز القدرة على التحكم في بيانات المؤسسات التعليمية وضمان حماية مستمرة لها.

اختُتم المؤتمر بمناقشات غنية ومثمرة، حيث أشاد الحضور بمستوى الحلول والمعلومات المقدمة التي تهدف إلى تعزيز حماية بيانات التعليم العالي في مصر وضمان مستقبل رقمي أكثر أمانًا. كما جرى التأكيد على أهمية تجديد الشراكة بين وزارة التعليم العالي والبحث العلمي وشركة مايكروسوفت، التي تتميز بتقديم أحدث وأفضل حلول الأمن السيبراني، وبين شركة جلوبال براندز جروب، الشريك المتخصص لمايكروسوفت، الذي يُعرف بخبرته الواسعة في تنفيذ حلول تقنية مبتكرة تلبي احتياجات قطاع التعليم العالي.

Istanbul, Turkey – In a remarkable event that took place in the vibrant city of Istanbul, Global Brands Group was honored with the prestigious IDG Commercial Champion of the Year – Egypt award at the Lenovo Awards FY23/24. The accolade was accepted by Tarek Embabi, the Director of Sales for Global Brands Group, signifying a monumental achievement for the company in the competitive field of commercial technology solutions.

The Commercial Champion award holds substantial significance, underscoring Global Brands Group’s exemplary performance in several critical areas over the fiscal year. The criteria for winning this award include achieving the required commercial targets for Lenovo, maintaining a robust commercial forecast, and establishing a strong pipeline for various customers. Additionally, the award recognizes the company’s ability to provide accurate and detailed statements for commercial customer orders, coupled with their commitment to delivering professional after-sales support, which encompasses sales follow-up and maintenance services.

Tarek Embabi, visibly honored as he accepted the award, attributed the achievement to the relentless efforts of his team. This award is a testament to the dedication and hard work of our entire team. It reflects our commitment to providing exceptional service and support to our commercial customers, ensuring they have a seamless experience from purchase to after-sales, Embabi stated.

Lenovo’s decision to bestow this award on Global Brands Group was also influenced by the positive feedback from commercial customers regarding the professional service they received at every stage of executing their purchase orders. This feedback highlighted the company’s ability to build strong customer relationships and provide tailored solutions that meet specific business needs.

The event in Istanbul brought together industry leaders and innovators, celebrating the achievements and milestones in the commercial technology sector. For Global Brands Group, the IDG Commercial Champion of the Year – Egypt award not only recognizes past successes but also sets a higher benchmark for future endeavors.

As the company looks ahead, it remains focused on sustaining its momentum and continuing to deliver outstanding commercial solutions. This award serves as a catalyst, propelling Global Brands Group to further enhance their strategies and reinforce their position as a leader in the commercial technology market.

In conclusion, the accolade from Lenovo is a significant milestone for Global Brands Group, underscoring their excellence in achieving commercial targets, maintaining robust customer relationships, and providing unparalleled after-sales support. The recognition in Istanbul marks a proud moment for the company and sets the stage for continued success in the years to come.

Global Brands Group, teaming up with AWS, is delighted to declare its significant contribution to the Smart Green Projects Marathon within the National Initiative for Green and Smart Projects. This groundbreaking event demonstrates our enduring commitment to sustainability and environmental conservation.

Development of the Official Website

Our team was entrusted with the important task of developing the initiative’s official website. This project involved consistent and rigorous collaboration with AWS as well as numerous government bodies. Our mission was to establish a seamless, user-friendly online platform to serve as an essential resource in promoting smart and green initiatives across Egypt.

Alignment with National Strategies

This endeavor is part of our broader strategy to support the Egyptian state’s national strategy for climate change and the localization of sustainable development goals, as outlined in Egypt’s Vision 2030. We are proud to contribute to projects that aim to safeguard the environment and secure the rights of future generations. Our participation in this marathon is not just a milestone for Global Brands Group but also a testament to our unwavering commitment to creating a sustainable and prosperous future.

Commitment to Green Technology Projects

The Smart Green Projects Marathon is a critical initiative that aligns perfectly with our mission to integrate green and smart solutions into our business practices. By doing so, we are not only supporting national efforts but also setting an example for other organizations to follow.

Future Collaborations and Goals

We look forward to continuing our collaboration with government agencies and other stakeholders in driving forward more green technology projects that prioritize environmental sustainability. Together, we can achieve the ambitious goals set forth in Egypt’s Vision 2030 and make a tangible impact on our planet’s future.

مشاركة مجموعة جلوبال براندز جروب في ماراثون المشاريع الخضراء الذكية: خطوة نحو مستقبل مستدام

تفخر مجموعة جلوبال براندز جروب بالإعلان عن مشاركتها الكبيرة بالتعاون مع AWS والعديد من الجهات الحكومية في ماراثون المشاريع الخضراء الذكية في إطار المبادرة الوطنية للمشاريع الخضراء الذكية. يؤكد هذا الحدث المبتكر التزامنا بالاستدامة والحفاظ على البيئة.

كان لفريقنا الشرف الكبير في تطوير الموقع الرسمي للمبادرة. كان هذا المشروع جهدًا تعاونيًا، شمل تنسيقًا مكثفًا ومستمرًا مع العديد من الجهات الحكومية. كان هدفنا هو ضمان وجود منصة عبر الإنترنت سهلة الاستخدام وتكون أداة محورية في تعزيز المبادرات الذكية والخضراء في جميع أنحاء مصر.

يأتي هذا الجهد كجزء من استراتيجيتنا الأوسع لدعم استراتيجية الدولة الوطنية لتغير المناخ وتوطين أهداف التنمية المستدامة، كما هو موضح في رؤية مصر 2030. نحن فخورون بالمساهمة في مشاريع تهدف إلى حماية البيئة وتأمين حقوق الأجيال القادمة. تعتبر مشاركتنا في هذا الماراثون ليس فقط إنجازًا لمجموعة جلوبال براندز، بل أيضًا دليلًا على التزامنا الثابت بخلق مستقبل مستدام ومزدهر.

التزامنا بالمشاريع التكنولوجية الخضراء

ماراثون المشاريع الخضراء الذكية هو مبادرة حاسمة تتماشى تمامًا مع مهمتنا في دمج الحلول الخضراء والذكية في ممارسات أعمالنا. من خلال ذلك، نحن لا ندعم الجهود الوطنية فقط، بل نقدم أيضًا مثالًا يحتذى به للمنظمات الأخرى.

نتطلع إلى مواصلة تعاوننا مع الجهات الحكومية وأصحاب المصلحة الآخرين في دفع المزيد من المشاريع التي تعطي الأولوية للاستدامة البيئية. معًا، يمكننا تحقيق الأهداف الطموحة المحددة في رؤية مصر 2030 وإحداث تأثير ملموس على مستقبل كوكبنا.

Global Brands Group has been honored with the Egypt Partner of the Year Award for 2024, a testament to their unwavering dedication to excellence and innovation within the industry. This recognition underscores the relentless efforts and commitment of the entire Global Brands team.

Hisham Said, CEO of Global Brands Group, remarked, “This award symbolizes the hard work and dedication of our entire team. It’s a testament to the innovative spirit and commitment to excellence that drives us every day.“

The accolade comes as a result of Global Brands Group’s significant contribution to delivering a cutting-edge AI solution for a public sector client in Egypt, utilizing OpenAI Azure technology. This innovative system enabled the client to achieve a remarkable 90% reduction in operational time, drastically reducing error rates and ensuring over 95% effectiveness in minimizing human errors. The solution notably enhanced the efficiency of their deducing and sorting procedures.

Tailored AI Solution and Technology

Global Brands Group’s custom solution leveraged the power of AI, integrating rule-based and AI-based engines to create a robust system tailored for their client. The core of the solution is a Natural Language Processing (NLP) engine, meticulously refined over several years for handling Arabic text. This sophisticated solution consists of several key components working in tandem to deliver optimal results:

• NLP Engine: Specially designed for preparing input data for segmentation.
• Smart Text Correction Engine: Corrects spelling mistakes and splits concatenated words as needed.
• Segmentation Engine:
  • Entities Extraction Engine: Extracts all target entities required for segmentation.
  • Rule-Based Engine: Applies specific rules to the data to extract unique information for segmentation.
  • Deep Learning Engine: Utilizes AI to enhance the accuracy of segmentation.

This comprehensive solution has been instrumental in eliminating error margins, significantly reducing the time required for operations, and rewarding data warehousing efforts with a simple, accurate solution that delivers results with just a few clicks.

Eng. Hisham Said concluded, “Our solution is a game-changer for the industry. It eliminates inefficiencies and human errors, providing our clients with a reliable and efficient tool that transforms their operations.”

With this award, Global Brands Group continues to solidify its position as a leader in technological innovation and excellence in the global market.

In the world of international table tennis, Omar Assar is not just a name but a rising phenomenon whose recent accomplishments have captivated fans and competitors alike. As the Olympics draw nearer, Assar’s preparation regime has intensified, leading to remarkable outcomes that highlight his readiness and determination for the grand stage. His recent achievements are a testament to his hard work, and with the continued support of his fans, the sky’s the limit for this Egyptian star.

Ascending the World Rankings

Omar Assar’s remarkable journey in the past four months has seen him ascend to world number 13 in table tennis rankings. This significant leap forward is a critical component of Assar’s preparation plan for the Olympics, setting a clear path toward breaking into the top 10. His new standing not only showcases the culmination of his efforts but also positions him favorably as a formidable contender for the upcoming Olympics.

World Cup Valiance

The World Cup in Macau was a platform where Assar displayed his grit and skill, reaching the Round of 16 amidst fierce competition. Facing challenges such as limited preparation due to the absence of his tactical trainer, Omar demonstrated resilience and adaptability. This performance underscored his capability to thrive under pressure and showcased his readiness to compete on the global stage, despite the logistical constraints.

Golden Triumph in Ghana

Omar’s prowess was further highlighted at the African Games in Ghana, where he clinified two gold medals – one in the singles competition and the other alongside the Egyptian men’s team.

These victories were not just personal triumphs for Omar but also emblematic of Egypt’s dominance in African table tennis. Setting a world record with 11 gold medals in African championships and games, Omar has not only inscribed his name in history but also elevated the status of African table tennis on the world stage.

Other Notable Achievements

Omar Assar’s journey to Olympic readiness also saw him making significant strides in other international competitions. His performance in the Singapore Grand Smash, where he reached the round of 16, and the round of 24 in the Saudi Smash, has added to his growing list of accomplishments in the run-up to the Olympics.

Looking Ahead

With the Olympics on the horizon, Omar Assar’s recent achievements showcase an athlete at the peak of his powers, navigating his journey to Olympic glory with unparalleled determination, hard work, and significant support.

Global Brands Group is particularly proud to stand with Omar through his journey, extending its backing until the Olympics 2024 and beyond.

As Omar continues his rigorous preparation, the anticipation for what lies ahead in the remarkable career of this Egyptian table tennis sensation grows. The world watches with bated breath, confident in the enduring partnership that propels him toward achieving his dreams.

GBG’s presence was felt strongly on day one, marked by an enlightening meeting with Dr. Amr Talaat, the Minister of Communication and Information Technology. The interaction was part of a series of engagements with government representatives and tech experts from around the globe, underscoring GBG’s commitment to fostering collaboration and innovation in the tech sector. The company’s endeavors align with the summit’s aim of exploring digital frontiers and navigating the complexities of the digital era’s challenges and opportunities.

Highlighting the summit’s emphasis on talent development and the future of technology, GBG’s Human Resources (HR) and Professional Support Services (PSS) teams engaged in productive discussions with visitors, particularly fresh graduates. They shared insights into the importance of staying abreast of technological advancements for career development, and how GBG supports budding tech enthusiasts in honing their skills through comprehensive training and internship programs. This initiative reflects GBG’s dedication to nurturing young talent and preparing them to be tomorrow’s tech leaders.

The engagement did not stop there. The GBG team encouraged aspiring professionals to seize the opportunity to grow with the company by inviting them to send their resumes to hr@gbrands.com, a gesture that showcases GBG’s openness to integrating fresh ideas and new talents into their fold.

Moreover, GBG’s participation in the FDC Summit was a testament to its leading position in the tech industry, not only as a provider of top-notch digital and networking solutions but also as a thought leader shaping the future of digital transformation and cybersecurity. The event served as an ideal platform for GBG to display its achievements, including accolades like the ‘IDG T1’ Partner of the Year at the Lenovo LENA Channel Awards 2023, and its impactful solutions, notably the MeetingAssist app commended by Microsoft CEO Satya Nadella.

The FDC Summit 2024 was not only a convergence of technology experts, industry leaders, and visionaries but also a beacon for future talents looking to make their mark in the tech world. GBG’s proactive involvement and its commitment to fostering innovation, learning, and collaboration left an indelible mark on the summit, resonating well with its overarching goal of charting the future of digital advancement.

As the curtains close on the FDC Summit 2024, GBG’s forward-looking vision and dedication to excellence continue to inspire many, promising a brighter, technology-driven future.

Stay updated with our open job vacancies on our website. If you’re interested in internships or other job opportunities, send your CV to hr@gbrands.com, specifying your area of interest. We’ll reach out once relevant positions are available. We’d love for you to join our family and embark on a rewarding journey with us.

Maven’s customized activities aimed to overcome growth challenges within GBG by fostering positive relationships, enhancing communication skills, and strengthening team bonds.

Our focus was not just on having fun, but on building a foundation for a resilient, collaborative, and high-performing team, commented a Maven spokesperson.

From trust-building exercises to strategic problem-solving challenges, every activity was designed with GBG’s objectives in mind. Participants found themselves navigating through various tasks that required teamwork, creativity, and a positive mindset, all set within a fun and supportive environment.

Feedback from the GBG team has been overwhelmingly positive. Today was more than just a day out of the office; it was an opportunity to connect with my colleagues on a different level. Maven’s team led us brilliantly through each challenge, and I believe we are coming back stronger and more unified, shared one GBG team member.

Maven’s approach to team building is deeply rooted in their belief that business success starts with people. By providing practical solutions and drawing on the expertise of industry professionals, they create experiences that not only aim to enhance team performance but also contribute to a healthier, more enjoyable workplace.

The day’s success signals a forward-thinking approach to team building and professional development. The GBG team not only took home valuable lessons in collaboration and communication but also memories of laughter and camaraderie that will enrich their work environment for a long time to come. This event, documented through vibrant photos and captivating video footage, serves as a reminder of the importance of fun in the workplace and its impact on achieving greater business outcomes.

As the six-month countdown to the Olympics commences, Egyptian table tennis titan Omar Assar has made some pivotal preparations for the mega-sporting event. His remarkable journey, accentuated by high-octane training camps in Düsseldorf and unique coaching regimes focused on running and nutrition, showcases a world-class athlete in the making, painstakingly crafting his path to Olympic glory.

With unfaltering support and sponsorships from Global Brands Group (GBG) and personalized contributions from the eminent Eng. Hisham Said, GBG CEO, and Dr. Ahmed Said, GBG Chairman, Omar’s hard work has come to fruition in his stellar list of achievements over the last quarter.

Stellar Climb to World Number 19

Setting the international stage on fire, Omar’s superb form in recent tournaments propelled him to the enviable 19th position in the global table tennis rankings. GBG, together with Omar, aspires to propel him further, aiming to clinch the prestigious title of the highest-ranked African player in the world.

Spectacular Performance at the WTT Champions Frankfurt 2023

On the list of the most sought-after table tennis events of 2023, the WTT Champions Frankfurt tournament stood out. Despite the tough competition, Omar rose to the occasion, achieving significant victories against illustrious opponents like Anton Källberg. This fantastic run culminated in Omar earning a place among the tournament’s top eight, reaffirming his place amongst the world’s best table tennis athletes.

Undefeated Stint in Saudi Arabia

Meanwhile, in Saudi Arabia, Omar Assar marked an incredible unbeaten record with the premier team, Ittihad Jeddah. His invaluable contribution elevated the team to the pole position in the Saudi Table Tennis league, placing the squad in a favorable position to secure the league championship within the upcoming month.

As he pushes the boundaries of his athletic abilities, Omar’s strategic fitness support system in Saudi Arabia, facilitated by a seasoned Tunisian trainer, keeps him at his physical peak even when away from his base in Germany. This dual-pronged approach is aimed to see Omar enter the Olympics in his best possible form, ready to fight for a coveted medal.

GBG, with unwavering faith in Omar’s potential, celebrates his commendable performance and remains dedicated to facilitating his meteoric rise in global table tennis.

Egypt’s Minister of Planning and Economic Development, Dr. Hala Al-Saeed, lauded GBG for its essential technical contributions during the second session of the National Initiative for Smart Green Projects. GBG’s involvement has been pivotal in leveraging technology to aid the Egyptian state’s strategic move towards a green economy and the combatting of climate change.

GBG has proven its position as a technology leader in this initiative by providing state-of-the-art tech solutions that power these green projects. This involvement was underscored in a recent conference held under the auspices of the President of the Republic. Notably present were Prime Minister Dr. Mostafa Madbouly, and several ministers, governors, climate advocates, representatives from international organizations and local partner institutions.

GBG’s partnership and unwavering commitment in implementing cutting-edge tech solutions in line with the Egypt Vision 2030 objective has attracted immense recognition. GBG’s technical prowess facilitates Egypt’s drive to incorporate environmental and climate goals into the national development blueprint, paving the way to an integrated and sustainable ecosystem.

Fostering Environmentally Friendly Solutions to Combat Climate Change: The Smart Green Project Initiative in Egypt

We are committed to fostering and accelerating environmentally friendly solutions in the quest to alleviate climate change, Dr. Hala Al-Saeed noted during her address at the conference. She applauded the impressive surge of participation from entrepreneurs and innovation project owners, crediting them with providing the creative solutions essential to curbing climate change.

The Smart Green Project initiative echoes the goals set forth in the National Climate Change Strategy for Egypt 2050. According to the minister, the strategy is connected to various national planning and strategy levels. Furthermore, it stipulates that about EGP 420 billion from the investment plan 2023/2024 will be channelled towards measures to mitigate and adapt to climate change.

The participation of GBG in this ambitious green initiative serves as testament to the organization’s resolve in pushing forward sustainable and environmental-friendly solutions, fortifying its status as a leading technology partner for sustainable national initiatives.